Who we are
We exist to transform the world of business by focusing on humans, because real innovation starts with people, not processes.
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we are a global collective of disruptors, partnering with organisations to ignite a Culture of Innovation that breaks teams free from rigid thinking, fuels experimentation, and embeds innovation as a daily habit.
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🚀 We do it through the PUNK Framework:
Our bold, hands-on approach rewires how organisations think, act, and lead, by (P)arse & Redefine actual innovation culture, (U)nconventional Experimentation to design cultural interventions that make innovation tangible, (N)onconformist Leadership to empower and equip teams to lead innovation from within, and (K)eep It Going to make innovation culture self-sustaining.
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We design Unconventional Innovation Cultures, Bold Business Models, and Strategies by blending Design Thinking, Creative Leadership, and LEGO® SERIOUS PLAY®.
the PUNK Framework: How We Ignite Innovation & Disruption
​Innovation isn’t just a buzzword; it’s a mindset, a movement, and a measurable transformation. At Punk Design, we don’t just talk about innovation, we make it real, repeatable, and self-sustaining.
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How PUNK Makes Innovation Culture Unstoppable:
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👀 (P)ARSE & REDEFINE: Diagnosing and Rebuilding Innovation Culture
Goal: Understanding what’s blocking innovation and setting the foundation for long-term transformation.
Impact: Clear analysis of innovation culture strengths & gaps, cultural redesign blueprint, and a backlog of frictions to address over time.
What we do:
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Cultural & Friction Audit → We research and measure, applying the PARC framework from Stanford, bad friction (bureaucracy, silos, fear of failure) and good friction (decision-making discipline, accountability, and experimentation).
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Innovation Culture Redesign → Define Innovation Principles, behaviours, and Manifesto, routines, and processes for innovation.
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💥 (U)NCONVENTIONAL EXPERIMENTATION: Designing Cultural Interventions
Goal: Transforming ideas into real cultural shifts through hands-on roadmap & experimentation.
Impact: A real, tested cultural experiment, insights from the experiment, and a repeatable process for running more interventions.
What we do:
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Rapid Experimentation Labs → We equip teams with an innovation-first mindset, embedding rapid experimentation, fail-fast learning, and hands-on prototyping to make bold ideas tangible, testable, and scalable.
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Design Your First Cultural Intervention → Teams co-create one high-impact, low-risk culture intervention to test within 30 days
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🎸 (N)ONCONFORMIST LEADERSHIP: Shifting Dynamics & Equipping the Team to Scale Culture of Innovation
Goal: Transforming teams into innovation leaders by shifting power dynamics, fostering ownership, and enabling bold decision-making at every level.
Impact: A self-sustaining culture of innovation where teams take ownership, drive change, and lead bold decisions with confidence
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What we do:
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Strategic Storytelling to Engage & Persuade Stakeholders → How to sell ideas, pitch change, and inspire action.
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Decision-Making Tools for Innovation → We equip teams with strategic decision-making tools: finance framework for securing innovation investment, exercises to anticipate and learn from failure, and Design Thinking & LEGO® SERIOUS PLAY® to rapidly ideate and resolve team frictions.
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🤘 (K)EEP IT GOING: Making Innovation Culture Self-Sustaining
Goal: Embedding innovation as a lasting habit, where teams continuously experiment, adapt, and drive change.
Impact: A sustained innovation culture with measurable progress, an innovation playbook, and leadership buy-in.
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What we do:
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100-Day Plan → A roadmap to sustain behaviours, solve backlog frictions, and scale innovation culture across the company.
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Defining How to Measure Cultural Impact → Using qualitative & quantitative indicators to track culture shifts over time.
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From Pilot to Enterprise-Wide Adoption → Embedding Innovation Across the Organisation.
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Executive Coaching & Long-Term Advisory → Regular check-ins to keep momentum alive and course-correct when needed.
Ready to start living Innovation? It’s time to go PUNK. Let’s build a company where creativity thrives, teams own the future, and innovation isn’t an initiative but who you are.
Why The PUNK Framework Works: Innovation That Sticks
The PUNK Framework doesn’t just spark creativity, it rewires your organisation for continuous innovation.
After applying PUNK, your teams will:​
✅ Make faster, smarter decisions → Reduced bureaucracy, clear innovation rituals, and empowered teams that act without fear to fail.
✅ Turn experimentation into a business advantage → A culture where rapid prototyping, fail-fast learning, and strategic moves drive product and service innovation.
✅ Break down silos & fuel cross-functional collaboration → Teams work together fluidly, sharing knowledge and co-creating solutions that scale.
✅ Embed leadership at every level → Employees own innovation, influencing stakeholders and driving change without relying on hierarchy.
✅ Sustain long-term transformation → A 100-day roadmap, measurable impact metrics, and leadership alignment ensure innovation isn’t a one-off initiative—it becomes how your business operates.
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🚀 The PUNK Framework is the difference between short-term creative sprints and a company that consistently outpaces the competition through innovation.
Challenges We’ve Solved with Our Clients
Innovation is about real impact that transforms how companies operate, collaborate, and grow. The PUNK Framework rewires organisations by embedding fearless experimentation, breaking down silos, and empowering teams to lead innovation at every level and also build lasting innovation cultures that thrive beyond the initial transformation.
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👀 (P)ARSE & REDEFINE: Diagnosing & Rebuilding Innovation Culture
📌 Focus: Identifying barriers, friction points, and opportunities to redesign how organisations think and act on innovation.
Defining Strategic Vision & Culture
✅ Defining Identity, Vision & Values – Conducted strategic diagnostics to clarify who organizations are today, where they want to be in 3 years, and how to embed core values into their culture. ( Digital, Automotive, Education, Technology, Health, Coaching & Training organisations)
Identifying & Removing Friction
✅ Identifying AI Adoption Barriers – Conducted a friction audit to uncover blockers in AI integration, aligning strategy with culture for seamless adoption. (Technology Organisations)
✅ Uncovering Onboarding Frictions – Identify gaps and frictions in the new hire experience, laying the groundwork for a redesigned, seamless integration process. (Manufacturing).
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💥 (U)NCONVENTIONAL EXPERIMENTATION: Designing Cultural Interventions
📌 Focus: Making innovation culture real through hands-on experimentation, fail-fast learning, and disruptive interventions.
Building Experimentation Mindsets
✅ Cultivating a Mindset of Experimentation – Empowered teams to embrace risk-taking & iterative thinking. (Global Technology Company)​​
Designing Cultural Interventions
✅ Prototyping Mindset with LEGO® SERIOUS PLAY® – Using physical modeling to shape innovation culture shifts. (UX, Tech, Research Centers)
✅ Redesigning Remote Work & Team Rituals – Co-created and tested new collaboration rituals to tackle remote work challenges to enhance team cohesion and productivity. (Technology Industry).​
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🎸 (N) NONCONFORMIST LEADERSHIP: Shifting Power & Equipping Teams to Lead Innovation
📌 Focus: Empowering teams—not just executives—to own innovation, influence stakeholders, and drive change.
Shifting Power & Leadership Behaviours
✅ Fostering Empathic & Open Communication – Empowered project squads with collaborative rituals and structured dialogue techniques to enhance team dynamics. (Manufacturing).
✅ Building a Strong Team Identity – Designed team rituals and shared narratives to foster a sense of unity and belonging. (Technology).
Strategic Storytelling & Influence
✅ Strategic Storytelling for Influence – Equipped teams with persuasive storytelling techniques to pitch ideas and drive stakeholder buy-in. (Technology).
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🤘 (K) KEEP IT GOING: Making Innovation Culture Self-Sustaining
📌 Focus: Ensuring innovation culture doesn’t fade but becomes an embedded, measurable habit.
Long-Term Sustainability & Continuous Innovation
✅ Shifting Consumption Habits for Sustainability – Designed long-term behavioral change strategies to embed responsible consumption into daily practices. (Social Sector).
✅ Building Acceptance for Disruptive Health Innovation – Developed long-term engagement strategies to drive societal and professional trust in clinical trials for preterm infants. (Health)
✅ Embedding Sustainable Innovation – Developed long-term strategies to reduce carbon footprint and integrate sustainability into scientific practices. (Science & Research Institute).
Amazing people we have worked with
